Singapore’s Millenial Publishers: How To Launch A Media Brand Before You’re 30
What do our three panelists have in common? They all founded their media businesses in Southeast Asia before they turned 30. Five or more years later, they are CEOs of thriving content platforms that connect with young digital natives in a way that traditional big media cannot. And they’re just getting started.
If you are a creator who wants to reach this fast-growing demographic of tech-savvy millennials, or you have dreams of building your own media empire, this talk is for you.
For ACMA Content Conversations this March, we are pleased to welcome three young media executives: Karl Mak, creator of joke sites SGAG and MGAG; Sylvia Chan of YouTube sensation Night Owl Cinematics; and Bryon Perry, publisher of hyper-local news site Coconuts Media.
We’ll chat about:
- Enabling creativity in a business that relies on original and relevant content
- Attracting and engaging an Asian youth audience today
- Working with brands and testing new content monetization channels
About Our Speakers
Karl Mak is Co-Founder and CEO of Hepmil Media, owner of joke sites SGAG and MGAG. SGAG started in 2012 as a university-side project — Karl and co-founder Adrian Ang, bored in a lecture hall, created their first meme. Today they have 3 million visitors weekly across six content platforms and S$1.3 million in venture capital funding to fuel regional expansion.
Sylvia Chan is Co-Founder of Night Owl Cinematics, born as a YouTube Channel in 2013 producing food-themed comedy videos. Today NOC has 668,000 subscribers, a social media agency, and a client roster that includes blue-chip brands like Canon, DBS Bank, P&G and a slew of Singapore government agencies.
Bryon Perry is Founder and CEO of Coconuts Media, launched in Bangkok in 2011 as a local news site. Today they have media properties in 8 major cities in Southeast Asia reaching 26 million users monthly. Coconuts TV produces mini-documentaries and licenses their library of 600 videos to broadcast TV, Netflix and other streaming platforms.